Meet the people who make Western culture noteworthy, from rodeo athletes to business owners to musicians and more.
Lights flash, drums slap, and sequins sparkle as a cowgirl decked out in boots and fringe steps onto the Zappos Theater stage at Planet Hollywood...
Cody Cardenas always had a passion for photography and art. He and his wife, Jadrian, started Cardenas Captures to share their passion for the western...
Woolies Quality Clothier offers practical-yet-stylish clothes that are equally suitable for the ranch as they are for a business meeting. Embodying the style her store...
Kenzie Holmberg is a Western brand and lifestyle photographer currently based out of Tucson, Arizona. Not only does she love taking photos of the authentic...
When the Johnston Saddle Club committee asked 12-year-old Hailey Frederiksen to take on the princess title in Loveland, Colorado, they had no idea they had...
If you’re like us, social media has become a huge part of your life, and it has most likely influenced you in some way. If...
Photographer, designer, and educator Christopher Thompson, commonly known as “Click,” channels his East Coast roots to capture a modern Western icon, the American cowboy. His...
New York City? Well, the famous salsa commercials didn’t lie. There aren’t a lot of cowboys in New York City, New York. That didn’t stop...
Baru Forell couldn’t believe her eyes. A friend, Matt Humphreys, had engraved a stunning pair of spurs. “In 2005, I saw a pair of spurs...
Georgia born-and-raised singer/songwriter Matt Rogers got his first taste of music singing in church and playing with youth praise bands. Before he made his way...
