About Us

western life today
Photo by Miranda Cheney Photography, Courtesy Shaley Gutzwiler

Western Life Today is your guide to living the Western lifestyle. This publication covers everything from fashion, decor, entertainment and destinations to the people, ranches and horses who shape our community.

Western Life Today builds on rich heritage and deep roots to reach people who’ve been part of the Western world for generations and those who’ve just recently been introduced to this culture.

In every issue, you’ll find:

  • Trending Now: Seasonal content featuring upcoming events and fashion trends 
  • Shopping List: Western boutiques and brands with must-have items and unique backstories 
  • Fashion Mavericks: Stand-out western fashion icons with distinctive style 
  • Destinations: Western-themed vacation spots, tourist attractions, and more 
  • Trailblazers: Women and men of influence in all areas of the western industry, from rodeo athletes to brand owners and more
  • Horse Sense: Horses, ranches and hallmark western events

Subscribe now to get all the latest Western trends, news, and more delivered straight to your mailbox every February Digital, April Digital, Summer Print, August Digital, October Digital, and Winter Print. While you wait for your first issue to arrive, sign up for email updates and follow us on social media for even more Western fun.