Meet the people who make Western culture noteworthy, from rodeo athletes to business owners to musicians and more.
Tessa Nicolet: Lifelong Learner
Tessa Nicolet’s childhood desire to ride has led to an enduring journey with horses.
Influential
Sierra Shores of The Rusted Roan
Sierra Shores shares her love of Western upholstery with other women, building a supportive worldwide community.
Boss Mares, Inc.
Founded and led by women, Boss Mares Inc. brings resources to female entrepreneurs in the Western world.
Star Liana York: Life in 3D
Bronze sculptor Star Liana York brings moments to life.
Charli Alayna: Sharing the Western Lifestyle
This Western lifestyle influencer uses social media to encourage city slickers to embrace the cowboy way.
Women in Western Fashion
Focusing on fit and function, with plenty of style and flair thrown in, these three designers created brands made for today’s Western woman.
Kim Ratcliff: Cultivating Community
Texas rancher Kim Ratcliff aims to uplift her community by fostering a culture of support, collaboration, and mentorship.
Mikayla Lane: From the Heart
Mikayla Lane brings her Western lifestyle into in her country music.
Ashley Robin: A Stitch of Art
Ashley Robin blends her love of flowers with detailed leatherwork and Western vibes to create one-of-a-kind pieces.
The Short History of the Cowboy
The influence of cowboys in our nation’s legacy is as big as the West itself.
