Meet the people who make Western culture noteworthy, from rodeo athletes to business owners to musicians and more.
Tom Balding’s company has set the bar for Western bits and spurs.
Day workers are still making a living as professional cowboys in some parts of America.
In between ranch chores and social media work, Mackenzie Kimbro whips up delicious heirloom recipes at her family’s ranch home in Arizona.
Cowgirl and musician Adrian Brannan is also a survivor and advocate for the next generation.
Kenny Feidler’s East Coast beginnings didn’t stop him from following his dreams West to rodeo and to make true cowboy music.
Chelsea Sutton adds her own flair while on the announcer’s microphone.
Jodie Morton began riding long distance to heal her own pain, and in turn has raised awareness for mental health across two continents.
Renowned Western artist Donna Howell-Sickles explores the multi-faceted characters portrayed in cowgirl imagery.
The hand-cast pendants, earrings and bracelets in the TresMelindas collection each share a story.
Canadian artist and purse maker Paige Albrecht focuses on creating quality leather pieces that last.